Our eco credentials

eco friendly stamp

Isn't it great when you find products you like which are also kind to the planet?

We want to make sure the world is still a great place for our kids, grandkids and their grandkids to grow up in. So we're trying everything we can to do our bit.  As we grow we hope to incorporate other measures, but here's what we're up to for now.


Vegan approved

All of our base t-shirts and sweatshirts are 100% organic cotton, or an organic cotton and recycled polyester blend, and all are vegan approved. 

vegan approved

So why use organic cotton?

Growing conventional cotton uses roughly 16% of the world's insecticides (by sales) and 5.7% of pesticides (by value)*.  However, no toxic chemicals are used in the growing of organic cotton, which makes it safer for anyone who harvests it and less damaging to the soil.

Plus, organically grown cotton requires up to 91% less water to produce (from farm to bale)** and emits 46% less greenhouse gas than non-organic cotton***.  And it feels great against your skin - It's a win, win!

organic cotton

Recyclable packaging

Our packaging is either recycled (tissue paper) or recyclable (mailing bags, swing tags).

Please recycle our plastic mailing bags with other carrier bags at your local supermarket, or reuse them to send a parcel to a loved one.

recyclable and recycled packaging

Fair Wear Compliant

All our products carry the Fair Wear label.  Companies displaying this label express a commitment to implementing the Fair Wear Code of Labour Practices.

Fair Wear's eight labour standards are:

  • Employment is freely chosen
  • There is no discrimination in employment
  • No exploitation of child labour
  • Freedom of association and the right to collective bargaining
  • Payment of a living wage
  • No excessive working hours
  • Safe and healthy working conditions
  • Legally binding employment relationship


eco labels

*International Cotton Advisory Committee report "A review of pesticide use in global cotton production" June 2018

** Textile Exchange, (2014), The life cycle assessment of organic cotton fiber - a global average: summary of findings. Textile Exchange 

*** soilassociation.org

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